Saturday, December 1, 2007

Virginia Scratchers (Lottery)

There are several state lotteries around, but an interesting advertising campaign comes from the Virginia State Lottery.

In the radio commercial a woman buys her son a number of "scratcher" cards. It turns out the young man does not make enough money to pay rent or own a car. The man is encouraged, by his Mom an Dad no less, to use the scratchers in the hopes he can make enough money from them to pay the rent.

Is this really the message the State of Virginia wants to send out? To tell people to buy lottery tickets to earn money to pay bills?

The lottery has been said to be a tax on those who can not do math. For me, there is no fun in playing the lottery. I'll accept that if someone has the extra money to waste, and they wish to waste it on the lottery, then they should do that. But I question state funds being used to advertise that playing the lottery is a way to earn a living.

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